Conference Matters 142

CONTENTS

26

Interview Managing Director of the Dutch Heart Foundation 'Conferences should distract you for a while'

8

Expert Panel Will AI negatively affect human interaction? Is AI teaching individuals how

23

14

to engage with one another in real life, or did smartphones already set this in motion?

Interview Antoinette Barnard, Head of Sales & Alliances at Rabobank 'Through events we really know what's happening in the market'

Conferences Navigating pharmaceutical advertising at medical events The regulatory landscape surrounding pharmaceutical advertising is complex.

32

Mobility Europe by train A blessing or a curse.

16

Sustainability Green hushing Transformational Media Professor Bianca Harms: 'When it comes to sustainability at a conference, it's important to talk the talk as well as walk the walk'

4