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conferences' y client

activities can be held. This is how the concept gradually takes shape..

In By ease’s technical terms, the total concept is carefully called ‘providing protection’. Protec ting clients on all fronts from possible pitfalls, but also guaranteeing a safe financial result and the safe processing of cash flows. “Clients’ reputation depends on their success. They must shine, receive compliments and be proud that this special project is on their resume. That attention seeps into all details, for example when we create a registration form, set up the sub mission portal for abstracts and communicate. “We closely monitor that all wishes and objecti ves are incorporated into all aspects,” explains Wormgoor. At the By ease office, they stick to three core values that are written in capital letters: MAKE IT FUN, MAKE IT MATTER, MAKE IT HAPPEN . “Fun, because what you like, you do well. We highly value ensuring that our employees enjoy their work, which also results in the tasks being performed well. Matter, because we create something that matters to clients and partici pants, and that we can make a difference in the broadest sense of the word. Happen because we ensure that everything is done to satisfac tion, and we take great pleasure in doing this together with each other and with our clients. Our best compliment ever? Our team exudes fun, said a client once. Another client told us that he didn’t have any worries about anything. And that is precisely our mission: to ensure that each client can confidently leave the organisation of a conference to us!

ping hand in preparing the bid. “We often see a very nice triangular relationship arise where By ease’s task is to safeguard both the interests of the association and those of the local organising committee. We know very well how a conference should be organised, and we are well aware that it’s all about the details. We enjoy taking on that task every time to deliver the best possible con ference. Also, be sure to challenge us. It gives us the energy to accomplish great things.” Done with care By their own admission, By ease’s working area extends from Nice to Stockholm, to name just a few beautiful cities. The team lays the founda tion during an on-site visit. They experience the atmosphere and visit hotel accommodations as well as the venue and locations where social

Organising a great conference is one thing, but achieving additional goals is another. “A confe rence is often not the only tool, but it is a very nice instrument for achieving other objectives that the association has. Mention membership growth and creating a surplus that covers certain costs, allowing the association to continue its activities. That’s why a conference at which the association shows what it as an entity can do for its members is often also a means of attrac ting new people. We can come up with a variety of tools to achieve this. We contribute ideas,” explains Wormgoor. Details Collaboration is often done with local commit tees that organise meetings with international associations. For example, By ease offers a hel

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