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Aiana stood out and appeared on the screens as a digital flower, bringing the exhibition theme ‘Human x Machine’ to life in an innovative way. Interaction as a success factor Organisers used a variety of innovative formats to stimulate interaction. At Money20/20, partici pants received Gold Merch Coins as a reward for active participation, such as asking questions or taking on challenges. Take The Coin Safe, for instance, which could only be opened through human interaction and collaboration. By scanning the QR code on the back of a coin, participants were given the location of the merch store, where they could exchange the coins for limited-edition merchandise. This type of gamification promotes curiosity, teamwork and fun while networking. It shows that event organisers use many means to stimulate and enable participant interaction, which is ulti mately the key to the success of confex events. Confex events prove that structured match making, innovative technology and a strong experience can make all the difference, leading to more worthwhile interactions, higher returns, and an event experience that participants will remember for a very long time.

of the event, before the exhibition floor opens, a participant has six one-on-one meetings of 12 minutes each with carefully selected conver sation partners in 90 minutes, an approach that maximises the chance of having relevant meetings and making concrete deals. Meeting exhibition IMEX Frankfurt stands out with its extensive hosted buyer programme. Selected buyers are connected to appropriate suppliers beforehand and attend the event fully catered to. In the past, the organisation did this quite forcefully. Since 2023, visitors and exhibitors have been setting their appointments, supported by an event app and online platform from ExpoPlat form. AI generates appointment suggestions and provides advice on knowledge sessions, network meetings and stand visits. In 2024, 87 percent of all meeting requests were accepted. This led to 60,000 pre-booked meetings, of which 53,800 were realised. IMEX Frankfurt welcomed 12,000 professionals, including 4,000 buyers.

In addition to the general matchmaking programme, there are also segmented ones such as She Means Business, Exclusively Corporate and Association Focus that encourage peer-to peer networking. Experience is an integral part Informa’s ‘experience-led B2B events’ desig nation emphasises the experience as an integral part of the confex format, while more attention is paid to the decor. The Na.i.ture Stage stole the show at Money 20/20 Europe 2024 in RAI Amsterdam. Five impressive steel trees, the largest of which formed the entire back wall, were equipped with screens and LED lines that visually emphasi sed the roots and trunk. Real plants and shrubs formed the foliage, which gave the stage a unique, hybrid look. The Na.i.ture Stage offered an oasis of calm amidst the hustle and bustle of the exhibition floor and provided extra shade under the par tially glassed ceiling of the Europahal. AI co-host

The Na.i.ture Stage stole the show at Money20/20 Europe 2024 in RAI Amsterdam

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