Conference Matters 143

BRANDED CONTENT

From coal mines to innovation:

as a premier business and nature destination

venue’s expansive halls, striking ironwork, and natural light, makes each space feel both grand and inviting. Recognized as a Flanders Heritage Venue by VISITFLANDERS, Thor Central provides a unique blend of cultural immersion and busi ness functionality, making it a prime choice for organizations seeking a distinctive setting that will leave a lasting impression on attendees. The venue’s capacity to host up to 2,300 guests positions it as a versatile choice for events of any size, while thoughtful nods to Genk’s mining heritage - evident in both the venue’s design and the locally inspired catering options - allow event organizers to incorporate a sense of place and legacy into each gatheri`ng. Hosting an event at Thor Central allows participants to engage with a rich historical narrative while enjoying a state-of-the-art facility designed for modern business needs. Genk: a destination for inspiration, innovation, and connection Beyond its world-class venues, Genk offers an inspiring environment where business, culture, and sustainability converge. Known for its cultural diversity, Genk is home to a dynamic mix of international communities, many of which have roots in the city’s rich mining history. This heritage has attracted people from various backgrounds, each contributing to the vibrant atmosphere of the city. The diversity is reflected in the local cuisine, cultural festivals, and public events, providing visitors with a taste of diffe

With numerous walking and cycling trails, as well as viewpoints offering panoramic vistas of the landscape, the park adds a distinct character to any event hosted in Genk. It serves as the perfect backdrop for guests to unwind and recharge between sessions or to foster team cohesion through guided hikes, cycling excursions, or even mindfulness sessions amid nature’s tranquility. Hoge Kempen National Park embodies Genk’s ethos of harmonizing industrial progress with environmental conservation, offering a one-of-a kind experience for visitors. Located within Thor Park, Thor Central stands as Genk’s flagship venue for conferences, corpo rate gatherings, and events. Housed in a former coal mine, Thor Central has been meticulously redesigned to serve as a top-tier conference and event center, blending industrial heritage with modern sophistication. The venue is equip ped with 16 meeting rooms, a large auditorium, and several adaptable halls, all featuring advan ced audiovisual technology to meet the diverse needs of events ranging from intimate board meetings to large international conferences and gala dinners. Thor Central’s architectural design seamlessly merges history with modern aesthetics, crea ting an inspiring backdrop that sets the tone for productive meetings and memorable gatherings. The art deco-inspired decor, combined with the Thor Central: Genk’s flagship conference and event center

Central to these efforts is EnergyVille, a colla boration among KU Leuven, VITO, imec, and UHasselt that develops sustainable energy solu tions and intelligent energy systems, addressing the entire energy system value chain from mate rials to business models. Looking ahead, Genk is focused on creating a smart manufacturing ecosystem that emphasi zes technological advancements and environ mental sustainability. The ongoing FacThory project aims to spur research and growth in advanced manufacturing, reinforcing Genk’s position as a thriving city for businesses in tech, energy, and sustainability. This commitment to innovation provides ample opportunities for collaboration and ensures that Genk remains a leader in the evolving landscape of green technology. A unique advantage of Thor Park is its desig nation as the official gateway to the stunning Hoge Kempen National Park. This expansive natural reserve, covering over 12,000 hectares, provides a breathtaking contrast to the indus trial legacy of Thor Park and serves as a refre shing retreat for business visitors and locals alike. Known for its rolling forests, diverse eco systems, and scenic heathlands, Hoge Kempen National Park is an ideal location for outdoor activities, team-building sessions, and informal gatherings in a relaxed, natural setting. Gateway to nature: Hoge Kempen National Park

Nestled in the verdant Limburg region of Flanders, Genk has evolved from a city built on industry to a beacon of sustainable develop ment and technological innovation. Historically known for its coal mines and later as a center of automotive manufacturing, Genk has embraced the future through “smart industry 4.0” and forward-thinking environmental practices. This evolution underscores Genk’s unique position as both a historical landmark and a modern-day hub of green technology, crea ting an environment that attracts businesses, researchers, and innovators from around the globe. Strategically located in the heart of the Euregion, Genk is within easy reach of major European cities, making it an ideal destina tion for international events and business gatherings seeking a blend of history, innova tion, and accessibility. Genk’s industrial roots are tied to coal mining, but today, the city has transformed into a forward-thinking model of green technology and sustainability. At the heart of this transformation is Thor Park, which houses Thor Central, a state-­ of-the-art event venue, alongside a dynamic hub for energy and tech innovation. This former mining site now fosters a vibrant community of green energy startups, a cutting-edge tech campus, and Incubathor, a business incuba tor designed to nurture emerging companies. Thor Park: a science and technology campus for innovation

tion bureau, Meet in Genk provides personali zed, expert advice tailored to each organizer’s specific needs. With an extensive network of local venues, service providers, and logistical solutions, Meet in Genk helps ensure that each event runs smoothly and efficiently, from start to finish. Meet in Genk introduces organizers to Genk’s unique assets - whether it’s the sustainable practices embedded in local business opera tions, the innovative meeting spaces available at Thor Central, or the outdoor experiences offered by Hoge Kempen National Park. With a focus on making each event impactful and memorable, Meet in Genk serves as a strategic partner, helping transform a business gathering into a meaningful, inspiring experience that partici pants will carry with them long after they leave.

rent traditions and experiences right in the heart of Flanders. Genk’s multicultural essence enhan ces its appeal as a destination for international business gatherings, where attendees can expe rience a unique blend of global perspectives in a single location. Genk’s commitment to sustainability is evident in every aspect of the city’s development. Initia tives like the FacThory project aim to propel research and growth in advanced manufacturing while prioritizing environmental responsibility. As a result, Genk is a thriving center for busi nesses in the tech, energy, and green sectors, providing ample opportunities for partnerships and growth.

Meet in Genk: your partner for seamless event planning

For those considering Genk as the destination for their next corporate event, Meet in Genk offers dedicated support through every step of the planning process. As the city’s conven

www.meetingenk.be/nl

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