Conference Matters 144

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Royal Jaarbeurs with strategic

The past years, Royal Jaarbeurs has increased its activities on the international market, and this renewed focus is showing great success. With a growing number of international confe rences, this Dutch venue is positioning itself as a major player. Account manager Corry Neggers talks about the steps the company is taking to achieve their goal of becoming Europe's most distinctive venue for international conferences & trade shows, the challenges involved and future plans. As an account manager at Jaarbeurs in Utrecht, Corry Neggers is responsible for a wide range of national and international conferences. “What I find fascinating about my work at Jaarbeurs is the dynamism and constant variety,” she says. “Every day brings new opportunities and challen ges. It inspires me and gives me energy.” “By working together with international clients and partners, it’s a great experience to see how you can actually influence the way events are organised and experienced. The feeling that you’re contributing to the success of such big events is very motivating.” Ambitions and strategic partnerships One of Neggers priorities is to strengthen the profile of Jaarbeurs as an international confe rence venue. “The Netherlands is an attractive country to organise international events, and we focus on themes that offer real added value for our clients.” “We’ve chosen to focus our efforts on servicing By Suzanna Timmer

Future Green City ©Martijn Beekman

Utrecht Congress Alliance The Utrecht Congress Alliance was founded in order to fulfil the city’s global aspirations. This alliance is a strategic network of various partners who jointly want to invite international conferences to the city. Establishing this alliance was essential to position Utrecht as a leading destination for international events. In this alliance, Jaarbeurs closely collabo rates with organisations such as the province

three industries, that align with Utrecht’s ambi tions: Life Sciences & Health, New Digital Society and Smart Sustainability. By focusing on these markets, we can find the right partners, hosts and ambassadors for international applications that match our clients’ specific needs,” she explains. “It strengthens the bond and ensures that we offer more than just a venue; we offer a total solution that really contributes to our clients’ objectives.”

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