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strengthens international position focus

Central Station,” says Neggers. “What also makes Utrecht inviting is that it’s a city where you don’t fade into the crowd, as is often the case in larger cities. The accessibility and possibility of easily conversing with each other make the city quite compelling for our clients.” “But what really sets us apart is our personal approach. We take the time to truly understand what our clients are looking for, what their needs are and how we can strengthen our collaboration. Our approach allows us to make the right connec tions, and our relationship with clients remains long-term and valuable.” “Jaarbeurs’ many years of experience are an important asset. With over a century of experi ence in organising events, there’s always some one in our team with the necessary expertise. If that’s not the case, we make sure that we hire the right partners.” “Our clients value our working method, as they always have a single point of contact from beginning to end. I’m very aware why a client has chosen Jaarbeurs and what their challenges and desired results are. Every event is fully tailor made, with additional valuable elements.” Sustainable and thoughtful Another important aspect of Jaarbeurs’ strategy is their ambition to become the most sustainable venue in the Netherlands. Amongst others, the company has a clear objective towards 2030: to become carbon neutral. “We view sustainable entrepreneurship as an integral part of our company policy, rather than just going through the motions. We consider matters such as waste separation, food waste and circular materials, but also make efforts to promote equality, diversity, a healthy lifestyle and sustainable change in the industries we work in,” Neggers explains.

of Utrecht, Utrecht. Marketing, the Utrecht Medical Center (UMC) and Utrecht University. As a result, the alliance has the necessary know ledge, experience and infrastructure to organise world-class events. “The combined in-house expertise is what makes the Utrecht Congress Alliance so strong,” says Neggers. “For example, we collaborate with the Princess Máxima Center and the UMC on our Life Sciences & Health theme. As a result, we’re able to host events with excellent content that also directly benefit from the leading research and medical facilities in the region. The Science Park in Utrecht also plays an important role, as it offers an innovative environment that attracts scien tists, companies and professionals worldwide.” Distinctive in the international market The competition in the international market is fierce, and standing out is essential. “Jaarbeurs has a unique strategic location in the middle of the Netherlands. From Schiphol airport you can reach Jaarbeurs and the Utrecht city centre in just 30 minutes, and we’re right next to Utrecht

Future Green City ©Martijn Beekman

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